Scott Lively – Organic Beef and Sustainable Foods Advocate

An innovator and entrepreneur in the USDA organic production of beef, Scott Lively has become known for his organic foods and sustainable agriculture advocacy. He stands out as the founder of Dakota Beef, which grew under his leadership to become the U.S. organic beef industry’s largest employer. Mr. Lively established and grew the company in full compliance with the USDA’s National Organic Program and with a commitment to a grass-fed diet for his cattle, which produces meat that is leaner and less calorically rich than beef from grain-fed cattle.

Mr. Lively has advocated worldwide for the expanded use of organic agriculture practices. He prompted the European Union’s acceptance of U.S. Certified Organic Beef as No Hormone Treated Cattle (NHTC) beef across Europe and spoke on the benefits of organic food before a subcommittee of the United States Congress.

Mr. Lively also founded Katama Foods, which manages a number of sustainable and organic food brands, and partnered Katama with the Rastelli Foods Group, a processing and distribution company. He remains an active promoter of organic foods for their environmental and wellness benefits as well as for their positive effects on local communities. The merger with Lively has made Rastelli Foods one of the largest American Organic beef suppliers and processors in the United States.

Experienced Organic Beef Executive Scott Lively

One of the foremost voices for sustainable food practices in America, Scott Lively serves as suitability executive for Rastelli Foods. off. In this role, he works to ensure that his company is producing healthy and sustainable food products that are also affordable for consumers. He has developed relationships with retailers throughout the United States and has grown his business into one of the largest organic beef production companies in the country. Some of the major brands owned by Scott Lively are Pure Land America, Family Farms, Back2Earth, and Sustainable Gourmet.

In addition to running a successful company, Mr. Lively is also known for his extensive knowledge of the industry and is the author of “Big Beef,” a book that takes an expansive look at the industry’s history in the United States. Outside of his work as a food executive, he remains active in his community through youth sports coaching and also enjoys traveling when his schedule permits.